Discuss how psychology can help us understand people's behaviour Essay

Talk about how brain research can assist us with understanding individuals' conduct - Essay Example Brain science is the â€Å"science of conduct and processes† (Nevid, 2009, p. 4). Plotnik and Kouyoumdjian (2011) embedded efficient into the past definition, which appeared to be suitable. In any case, it is the definition given by Bernstein (2011) best fits the objectives of this paper - brain science is â€Å"the science that looks to get conduct and mental procedures and to apply that understanding in the administration of human welfare† (p. 3). Brain research encourages comprehension of human conduct by tending to its four principle objectives †to depict, clarify, anticipate and control conduct. One route by which brain science helps in understanding human conduct is by portraying it. Therapists address questions relating to human conduct by portrayal of perceptible practices. The term portraying in brain science alludes to naming or grouping, and includes the arrangement of an exhaustive record of conduct dependent on perception (Coon and Mitterer, 2009). As clarified in Plotnik and Kouyoumdjian (2011), depicting practices and mental procedures of medically introverted youngsters about their challenges in learning language assists therapists with understanding their conduct. An a valid example would be Donna. As a kid, Donna describes that she doesn't comprehend what individuals were stating, basically sounds with no specific importance. These silly sounds irritated Donna and she responds by unendingly tapping or spinning in fingers since these developments hold her consideration and permits her to escape from a non-reasonable condition (Plotnik and Kouyoumdjian, 2011). Analysts had the option to fathom the tapping and whirling puzzle by watching Donna and portraying the conditions which would trigger tapping or spinning. It should, nonetheless, be clarified now that depicting watched practices benefits both ordinary people or the individuals who are slow-witted like the medically introverted Donna in Plotnik and Kouyoumdjian (2011). Br ain science made ready for the improvement Sternberg’s Triarchic Theory. In this hypothesis, Sternberg proposed a structure for educating and appraisal for any evaluation level or subject by which instructing and assessment might be intended to feature the three capacities expository, systematic, functional, just as memory. The system comprises of a depiction or posting of exercises which were demonstrated to encourage systematic, innovative and handy learning and hone the memory of the understudies (Snowman, McCown, and Biehler, 2009). In this manner, as of now talked about, brain science can help in the comprehension of human conduct by watching and portraying learning conduct to encourage learning among ordinary understudies and to comprehend learning challenges among people with learning handicaps. Coon and Mitterer (2009), in any case, contended that portraying alone would not help clarify social wonder. Thus, analysts additionally endeavor to clarify different marvels s o as to comprehend human conduct. Discovering clarifications for different social wonders helps with finding the reasons for human conduct (Plotnik and Kouyoumdjian, 2011). Brain science clarifies why understudies miss classes, why they get low accomplishment scores, why separation is on the ascent, why STD claims numerous casualties regardless of the known risks of contracting it. From an insignificant depiction of watched conduct, brain science goes past posting by clarifying the reasons for conduct. Mental advancements in chemical imbalance clarified it isn't generally brought about by cold and dismissing guardians

MTV Case Study

MTV has needed to vanquish different natural obstacles so as to extend their system to arrive at a worldwide audience.â While the advertising technique and the item methodology that MTV utilized was not especially inventive, the sound judgment approach end up being amazingly compelling. Key Environmental Challenges and the Solutions The significant difficulties that MTV confronted were creating content that spoke to a worldwide crowd and offering their item to nations with impressive social differences.â Initially, MTV endeavored to send out American culture, however before long found that approach was not arriving at remote audiences.â In request to beat this snag and so as to be effective in their undertaking MTV started to create content that engaged individual cultures.â This individualized methodology likewise permitted MTV to offer their item to nations with progressively extraordinary social contrasts like Israel, Singapore, Cuba, and China. Worldwide Entry Strategy and the Advantages and Disadvantages MTV entered the worldwide market in 1987 with MTV Europe.â Soon they turned into the biggest system in Europe.â As the interest for TVs and paid programming developed in different nations including Latin America and India, MTV made the most of the chance. They focused on the adolescent market in these nations in their endeavors for worldwide effort. These were certainly insightful choices and fitting since youth are as much shoppers as grown-ups are.â The preferred position to this procedure was that remote youth do tune in to American music, so there was unquestionably a business opportunity for MTV’s sort of programming.â The weakness was that youngsters would in general be progressively intrigued by the happenings in their own countries.â Solving this issue would be convoluted and expensive. Worldwide Product Strategy The worldwide item methodology was to create confined programming content that would speak to the young in their individual environments.â This was certainly a magnificent technique since MTV’s crowd is for the biggest part, youth and youngsters. Computerized TV and intuitive administrations are popular in Europe.â Armed with that information MTV made a help that empowered the review crowd to get data on CD’s, confirm show dates and make their choice during the MTV European Music Awards from their televisions.â In Asia MTV built up an alternate way to deal with programming. They made a virtual veejay who they named LiLi. LiLi is fit for collaborating in five distinct dialects in such ways as talking visitors or giving the crowd tips on well known culture.â In Japan, MTV banded together with H&Q Asia Pacific made an assistance that permitted watchers to buy in to so as to download music and amusement news to their cell phones. The endeavors that MTV has made to contact a worldwide crowd has outperformed successful.â They currently own thirty-three area channels.â They communicate their programming in eighteen distinct dialects in more than one-hundred sixty countries.â MTV is a social symbol that has gained 1.8 billion watchers around the world.    Â

Psychoanalysis of Crime Essay

An individual’s feeling of self has consistently been an issue that entranced individuals. Under the idea that a great many people appreciate discussing themselves, the domain of brain science made its ways for research the basic conditions that make individuals what their identity is and how they see others and the world. Numerous hypotheses have been created so as to comprehend the complexities that make up the human mind and it is in this viewpoint that this paper will focus upon. The hypothesis which I have decided for this specific contextual analysis is the Psychoanalytic hypothesis by Sigmund Freud and I accept this hypothesis will address the greater part of the personal conduct standards that the subject is arranged in. Freud’s psychoanalytic style in looking at an individual’s thought processes in conduct has built up the reason for inside and out investigation into a person’s mind and however it has its restriction, it offers an invigorating perspective with respect to why such practices have suffered and its hugeness to an individual’s translation of the world (Shoham, 1993). Therapy has helped in placing into point of view the numerous manners by which practices of an individual or gatherings of people could be controlled by the analyzing their childhood and disengaging interior and outside wants. One of the significant guesses of therapy is that people are inalienably wicked and they are constrained by specific impulses which are covered in one’s inner mind. The psychoanalytic hypothesis endeavors to understand these inward wants so as to decide the correct sort of activity wherein the individual may have the option to control a hazardous conduct from repeating (Elliott, 2002). So as to see the utilization of the psychoanalytical hypothesis, a short foundation of the contextual investigation ought to be introduced to appreciate the circumstance. The contextual investigation includes a twenty-multi year elderly person named Bert who was sentenced for submitting theft. In the article, Bert was sentenced to carry out a multi year punishment in jail with eighteen months non-parole. Admitting to the wrongdoing he had submitted, he was said to have been joined by two associates whom he knew from his past jail sentence. It was handed-off that Bert had entered a bar one night and was drawn nearer by the two assistants who encouraged him to go along with them ransack an industrial facility. Nine weeks before the occurrence, Bert was out of jail subsequent to serving a year in jail for getting captured with taken products. In Freud’s Division of the psyche, he enrolls the idea of the Id, Superego and Ego. The Id should maintain the baser impulses that are available in every person. It apportions on the statutes of delight to fulfill the intrinsic needs of the person. The Superego involves the moral or good part of the person that interests to a perfect feeling of being. The Ego is said to be the adjusting part of the individual’s character as it keeps up the requirements and needs of both the Id and the Superego. The Ego speaks to the attention to an individual with respect to his/her condition (Shoham, 1993). In the event that the procedures that orchestrate these three ought to ever be disturbed, it would render anxiety to the individual’s mind and cause him/her to utilize some resistance components that would have the option to shield the sense of self. The analysis in Bert’s case envelops a lot of battle between his superego and id, as can be meant when he calls attention to that he is baffled with himself for not having the option to keep away from crimes. This is depicted as an over-created superego, which forces an exorbitant requirement for discipline as to the things the individual has wrongly dedicated or the horrendous encounters that has carried wretchedness into the individual’s life (Shoham, 1993). In the content, Bert was said to have experienced childhood in a broken family and that his truant dad was additionally a criminal who regularly showed a brutal disposition towards the family at whatever point he was home. In this perspective, Bert’s method of reasoning on rebuffing himself was a demonstration of relapse in an early condition of his life that included his dad (Shoham, 1993). The unlawful demonstrations Bert has carried out during his initial adolescents and the ensuing outings to adolescent and grown-up organizations has driven him to believe that he ought to be punished for the things that he has done and for having a place with a family that breeds lawbreakers.. As it were, Bert may be attempting to make up for his father’s error of surrendering his youngsters as to his better half and kids and most particularly, his siblings and sister. This sort of justification imparts strain into his being, which makes him unknowingly submit criminal operations in spite of his endeavors to change his life (Shoham, 1993). Because of this contention, Bert reasons out in a resisting way that despite the fact that he recognizes his bad behavior, he accepts that it is affected by liquor and the two schemers with him the evening of the crime. Bert likewise brought up that the long sentence assigned to the criminal demonstration that he had carried out was somewhat absurd since he just took products from a manufacturing plant and not a private living arrangement. In view of these announcements, Bert had demonstrated sentiments of logical inconsistency between his blame for what he had done and his understanding of the circumstance as he accuses different sources in lieu of himself. For the situation study, Bert was thought of to be a sucker by the law officials as the previous would become involved with circumstances that compel him to do things that should best be maintained a strategic distance from (Elliot, 2002). Corresponding to his over-created superego, Bert’s conduct likewise shows a feeble Ego related to his Id. His powerlessness to hold fast in moral circumstances and his insufficiency in conveying great decisions makes him a pawn for manipulative people like the two plotters whom Bert met at the bar (Shoham, 1993). In this circumstance, it is very certain that he is still willfully ignorant of what he has done since he has not completely acknowledged the duty regarding the criminal demonstration. Be that as it may, in another announcement, he likewise would not like to help out the law implementers in recognizing who were his associates in submitting robbery. This places a fairly befuddling conduct as Bert would not like to concede completely to the wrongdoing submitted at this point he helps his schemers out and won't give out their names to the law officials as he accepts that he isn't one to break the code of fraternity. This demonstration alone agrees with the understanding made before about his longing to be rebuffed for being a crook (Rosen, 1996). On another note, Bert has attempted to legitimize the wrongdoing he had submitted by defending the detail of ransacking the processing plant and that a long sentence was a bit much. He appears to smother the minor truth that he has a long reputation of crimes that warrants for the present court decision. In view of this, one can reason that Bert despite everything considers himself a confused youth. Such showcase of thinking involves how nature he experienced childhood in extraordinarily affected his choices throughout everyday life (Shoham, 1993). His absence of proper instruction and enthusiastic support at home came about to his defiant lead and lost hostility that must be ascribed to his family’s circumstance. Bert’s leanings toward liquor addiction might be credited to his lacking oral stage, which his mom couldn't appropriately give as the strains of his dad being in jail and the maltreatment that his mom and kin got from him denied Bert of an ordinary progress into the following phases of advancement (Shoham, 1993). What's more, his father’s tanked nearness at the pubescence stage inclined him and his more established siblings to adjust an existence of crimes since that may have been the main way that he could be with his dad who was gone more often than not. While he was third among the two young men in his family, he was unable to admire his more seasoned siblings as they excessively were undependable for the supporting in which he looked for from his folks (Shoham, 1993). It is in this perspective that one can watch the oedipal complex that Freud has remembered for his Stages of Development hypothesis as it shows the absence of consideration and love that Bert needed from his dad (Shoham, 1993). Bert’s uncertain closeness issues from the two his folks constrained him to extend this in an undesirable way of life through liquor and a string of criminal records. With regards to the two plotters, Bert may have felt a feeling of belongingness in their organization since they comprehended his circumstance more than anybody, which is the reason he was inflexible to not help out the law masters (Shoham, 1993). Bert’s longing to effectively change might be hampered by his own ethical recognitions as he can't get a handle on the outcomes his activities have justified him. While he is influenced by what occurs with his significant other and two youngsters, he can't instinctually change his ways without experiencing treatment or some type of restoration to fix his ways. Bert’s circumstance could have been effectively stayed away from on the off chance that he has figured out how to follow up on his own. Since his absence of instruction represents a prevention to the advancement of his being, one could recommend that people like Bert who are as often as possible culprits ought to be likewise be exposed to training in their revision offices beside the terms that they serve (Kline, 1987). As per Lester and Van Voorhis’ book â€Å"Psychoanalytic therapy†, criminal convicts like Bert ought not be exposed to conditions that crash their turn of events. Since most these convicts are not well-outfitted with the correct demeanor to remain off the lanes, remedial offices ought to have the option to offer such types of assistance that will have the option to help them to focus on reorganization. Backing from family and dear companions ought to likewise be empowered however for the greater part of these convicts, it would appear to be very difficu

Using Pre Written Research Papers

Using Pre Written Research Papers Get the Scoop on Pre Written Research Papers Before You're Too Late You know it's quite different from different types of writing and when the writing work isn't there, there'll be work in the selection of information, reference books citation, bibliography of books you have studies must be listed. Our writers will just allow you to set your thoughts into words on paper. They always produce unique content which is free from all grammatical error. There are lots of writers that are available and ready to assist you in writing your essay. It's noteworthy there are companies on the market that provide both custom-written and pre-written papers. Other products and services provided by the industry representatives include things like proofreading and editing solutions, and pre-written papers. More than a few companies provide free essay writer as a way to make you to cover the already pre-written paper and they just need you to earn a purchase f rom them without any guarantees. There are businesses offering custom-written papers half price in comparison with average pricing. Therefore, as soon as a client comes in to hunt for a History research paper on. Anyone can generate a normal five-paragraph essay with adequate effects, but it takes real talent to take care of the greatest and most complicated research papers. If you need assistance on dissertation writing, our experts give you guidance about how to write an outstanding paper. From here it is possible to obtain the wisdom and insight necessary to compose your own paper. There are lots of companies who offer you to obtain the pre written papers on your topic, so you might use it like a sample, but you maynot use any sentence with that paper because it will appear plagiarized straight away. There's always a writer readily available to aid you with your paper. You be certain that the writer develops the paper depending on your distinct directions. So, even when you want an urgent customized term paper, you're get it ASAP! To use the dependable service is the major task so that submitting your essay won't set you in trouble. Whenever you finish your payment, we start looking for an expert who will perform your purchase. Some sites lie to clients on their delivery time and wind up failing to get to the agreed deadline. You can be certain you will get writing help here for a sensible price, since the name of our site suggests. The more complicated The total charged on the order is directly equivalent to the high quality and time which will be placed in your purchase. Moreover, there's no need to commit a bundle. As a consequence, you get a wonderful deal of free time and completed homework. With us, you might be completely sure that any bit of writing you order from our company is going to be created by qualified professionals that are hired on the grounds of a rather challenging selection practice. The Battle Over Pre Written Research Papers and How to Win It The procedure for research begins with the collection of a topic which is appropriate for your course or purpose. A group of experienced experts is the very best solution for each student because the latter get a chance to provide admission officers exactly what they're looking for. Advancement is almost certain as a youthful engineer develops her or his abilities and as the employer gains confidence in her or his ability. Among the challenges , thus, is in having to meet and demonstrate compliance with the selection of unique requirements. Money back guarantee We can provide you a complete refund of your money if you aren't completely pleased with the work of your writers. If you want to purchase custom research projects for a college or university program, it's essential to be certain that the report you get is of the finest quality. Enabling other people to do research is among the things of which we are most proud. Also there are those who want to acquire their research papers written by other people. When you purchase a custom made research paper from us, we know which you're entrusting us with a significant part your grade, and your future. To compose a great research project on neonatal nursing, first thing you've got to be aware of is that a normal research paper typically is made up of several components. The standard of your Master's research project has to be really high to be prosperous. Well, that effort is currently rewarded. Still, engineers won't be hungry for work. After you set the order, you are going to receive bids for your order from writers that are in a position to complete it. To make the entire process more efficient, the function of the peer reviewer ought to be defined as that of a reader as an alternative to an evaluator. You can also get in touch with your writer to supply some additional recommendations or request information regarding the order's progress. Moreover, our English-speaking writers make sure every order has original content and a suitable structure.

Paul Casillas Us History And Geography - 1453 Words

Paul casillas US History geography Ch.9-10 2/10/16 Lesson 1 1. I think because a lot of people didn’t want to go to war or enter the military service because of many different reasons and beliefs they had also some democrats that wanted peace and to reunite the states through negotiation rather than force. 2. Attrition, the wearing down of one side by the other through exhaustion of soldiers and resources, played a critical role as the war dragged on. The north, with its large population, could replace its troops much more easily than the south. 3. The confederate constitution emphasized states’ rights and limited the central government’s power. This commitment to states’ rights often interfered with Davis’s ability to conduct the war. Although many southern leaders supported the war, some opposed Jefferson Davis when he supported conscription and established martials law early in 1862. 4.The north had a strong naval tradition. More than three-fourths of the united states navy’s officers came from the north. Also most of the navy’s warships and all but two of the nation’s shipyards remained under union control. The north also had several economic advantages. The north had a larger population, giving it an advantage in raising an army and in supporting the war effort. In addition, in 1860 the north produced almost 90 percent of total manufacturing weapons and equipment. The north also had more railroad lines to enable the movement of armies and supplies. The north also had

Is Sustainability A Path For Profitability And Competitive...

Ibrahim Alojeel Is Sustainability a path to Profitability and Competitive Advantage for Small Business in America? â€Å"If we each take responsibility in shifting our own behavior, we can trigger the type of change that is necessary to achieve sustainability for our race or this planet. We change our planet, our environment, our humanity every day, every year, every decade, and every millennia†. Yehuda Berg I. Introduction In this era of sustainable development, companies have realized the importance of adopting a corporate social responsibility and contributing their part in the development of environmental sustainability in the community that they are a part of. However, what is interesting to note is that many companies have found the†¦show more content†¦by â€Å"going green† and adopting sustainable practices as an attractive opportunity for them to reduce their costs and increase their profits. For example, a New York-based mass producer of furniture, Human scale, cut back its carbon footprint only to find out that it also helped the company to reduce its electrical, packaging and shipping costs. Similarly, companies like New Belgium and Aspin Skiing Co. have also found that â€Å"environmental conscience wasn t divorced from critical business need†, meaning following their corporate responsibility can actually benefit them in terms of increased revenues (Kramer, 2013). How ever, the situation is not the same for small businesses in America. Small Businesses and Sustainability: Small businesses or SMEs can be defined as those types of businesses where the total number of employees is less than five hundred and such businesses have much fewer resources than large companies (Russell Young, 2013). These businesses are a source of growth for the U.S. economy as they bring innovation and new opportunities for jobs in the market. These businesses represent approximately 99 percent of the US employer firms and contribute greatly towards the creation of new private sector jobs. Thus if these companies agree to adopt sustainable strategies, this will not only benefit them but also the entire American economy (Russell Young, 2013). This makes theShow MoreRelatedResearch on the Indian Software Export Sector1362 Words   |  6 Pagesprospects for the future. To concentrate my study on the topic; I have chose to do the case study of Indian company ‘Infosys’. It was found in 1981 in Bangalore. It is one of the most appreciated and esteemed companies in In dia that provides technology, business consulting, engineering and outsourcing services. Only a minor share of proceeds comes from domestic sales. It is primarily an exporting firm, and one with global reach. It was first listed on the Bombay Stock Exchange in 1993 and in 1999 on theRead MoreBusiness Plan For Southwest Airlines3861 Words   |  16 PagesIntroduction Southwest Airlines (SWA) maintained a low-cost, low-price and no frills strategy. The small Texas carrier began as a concept, its business plan detailed on a cocktail napkin in 1971 and grew into the nation’s fourth largest airline. Known as an innovator with low operating costs, dominating smaller airports, with a humorous customer service, SWA saw its 40th profitable year in 2013. Like all companies, SWA underwent leadership changes in 2001, and said goodbye to the company’s founderRead MoreComparing the resource based view, Porters five forces and dynamic capabilities in strategy.2416 Words   |  10 Pagesmanagement is how firms achieve and sustain competitive advantage. In a simplified world, understanding how firms achieve and maintain superior or abnormal returns means comprehending how firms position themselves in a certain market, what they produce and how they use resources at their disposal to do so. In this sense we may distinguish between the positional p erspective, developed by Michael Porter, according to which achieving competitive advantage is the result of exploitation of imperfectionsRead MoreCompetitive Advantage: Is It Sustainable or Temporary in Today’s Dynamic Environment?5905 Words   |  24 PagesCompetitive Advantage: Sustainable or Temporary in Today’s Dynamic Environment? Reginald M. Beal School of Business and Industry Florida AM University Tallahassee, FL 32307 Tel: (850) 561-2339 Fax: (850) 599-3533 E-mail: rbeal@nettally.com Competitive Advantage: Sustainable or Temporary in Today’s Dynamic Environment? Spirited debate in the field of strategic management wages as to whether competitive advantage is sustainable or merely temporary in today’s highly dynamic environments. The objectivityRead MoreClorox Case Analysis Essay5005 Words   |  21 PagesTHE WAY FORWARD Recommendations for Leveraging Sustainability and Optimizing Existing Green Lines Instructor: Kim Bates Course: Integrative Weekend – W2012 Date: March 4, 2012 Consultants: Deborah Sue Chee Eva von Biehler Mehdi Tahuri Serhiy Rudak S.Mehmood Ul-Hasan Vern Puchoon Executive Summary In the face of consumer changes and current economic conditions, Clorox must make several key decisions regarding resource allocation and strategic focus across its product divisions. SpecificallyRead MoreClorox, the Way Forward5000 Words   |  20 PagesTHE WAY FORWARD Recommendations for Leveraging Sustainability and Optimizing Existing Green Lines Instructor: Kim Bates Course: Integrative Weekend – W2012 Date: March 4, 2012 Consultants: Deborah Sue Chee Eva von Biehler Mehdi Tahuri Serhiy Rudak S.Mehmood Ul-Hasan Vern Puchoon Executive Summary In the face of consumer changes and current economic conditions, Clorox must make several key decisions regarding resource allocation and strategic focus across its product divisions. SpecificallyRead MoreManagement: Article Analysis3163 Words   |  13 PagesAbstract This management essay has answered four different questions in the light of relevant articles. The questions are related to the challenges which managers face in a transnational business environment; the attitude of firms towards sustainability and corporate social responsibility; the flow of goods, resources, and information while developing a coordination system in a transnational organization; and managing the boundary, managing the knowledge flows, and providing strategic directionRead MoreThe Opportunities And Challenges Facing Small And Medium Sized Enterprises2266 Words   |  10 Pagesinternationalising is to use an alliance or joint venture. Critically evaluate the opportunities and challenges facing small and medium sized enterprises Student name: Jui Yi Kung (Gabrielle) Student ID:S1439922 Luxury Brand Management Introduction Nowadays, more and more firms have shown interest in international business and it is still an expanding field of research today. In addition, many small and medium sized enterprises are trying to integrate into the world economy so that they are able toRead MoreCritical Ethical Issues in Todays Challenging Business Environment1904 Words   |  8 Pagesethical issue from the business world that can impact the business operations, public image, and financial performance of an organization. In this paper, unethical marketing has been discussed as the most critical issue in todays challenging business environment. The discussion on this issue has been done in the light of some recent research studies and real life examples. The paper concludes by highlighting the major findings from the discussion. Introduction: Business organizations are notRead MoreBmw : Redefining Premium Brand13383 Words   |  54 Pages................................................................ |20 | |4. | |22 | | |Profitability...............................................................................................................| | | |......

Data in Action- Free-Samples for Students-Myassignmenthelp.com

Question: You are required to Focus on the topic the Data in Action and discuss about the following: Consumer-centric product design (what is it and how to do it) Recommendation system (what is it and how to do it) Answer: Consumer-centric Product Design What is it? It is a way of doing business with customers in a manner that provides a customer experience in positive manner at after and even before the sale, which can help in doing repeat business, profits and customer loyalty (Kumar and Reinartz 2012). A customer centric business can be referred as much more than good service offers. For examples Zappos and Amazon are one of the best customer-centric, both of them have spent many years in creating culture among the customers and the needs of the customer. It does not simply means providing customers great services, rather than that it means offering customers better experience for the stage of awareness, through the purchase made and lastly through post-purchase of the goods (Nadeem 2012). Customer centric is a strategy that is based on giving most priority to the customers firstly and at the core of the business. It can be better understand by the following figure: Figure 1: customer centricity (Source: Google images) Concentering customer at the core of the business helps in collecting mass information within the CRM software which can give access to a full 360 view of the customer, and in result these information can be used to enhance the experience between the customer and the business which in result will enhance the performance of the organization. There are many advantages of customer centric in business which can be listed as: information can be used to understand how a customer buys the product which can give opportunity to create new products and services that are best for the customers. Another advantage of customer centric is that data collected can be used to estimate customer lifetime value to highlight customers who spend more in that company or top spending customers (Tax, McCutcheon and Wilkinson 2013). It was found that companies that are customer centric make 60 % more profit than those who does not concentrate on the customers. How to do it? There can many practices to make it possible, among them best practices can be listed as: Brands or companies should be passionate and truly believe around the objective that is customer comes first. It is necessary to understand the need of the customer and use captured data to predict customer insights and share that information in the organization in order to fulfill the needs of the customers (Tan, Chan and Chen 2012). Main focus of the company should be that products and services should be produced on the basis of customers needs and wants, what in actual customer willing to have. Another focus should be on the building relationship, which can be designed in manner to maximize the products for the customer and service experience Brands or companies committed towards the customer centricity should analyze market, plan through the outcomes of the analysis, and implement all this information to formulate customer strategy which will focus on keeping and creating loyal and profitable customers (Tan, Chang and Chen 2012). Recommendation System What is it? A recommendation has several names like, recommender system, and sometimes system is replaced by engine or platform. It is in general subclass of the information filtering system, which is used to predict the preferences that a user will give to the product of an organization or company (Zhou et al. 2015). There are lots of application of this technology in various field including books, news, music, articles based on research, social posts or tags, and in general, products. It is basically a rating system that can be useful in reading the minds of the customer and produce products and services according the demand of the customers. This system is also used by experts such as jokes, collaborators, financial services, online dating, life insurance, restaurants, twitters and many more. There are two ways in which recommendation system work; firstly, content-based filtering which is a process based on personality identification approach. Technically, it recommends other items or product s with similar features or identity along with the purchased goods by utilizing a series of discrete characteristics of the bought good. Another way is collaborative filtering which depicts the items which similar user had bought by depicting the interest of that buyer. Technically, it builds a model from the behavior of the past of the user by comparing the ratings, and the previously purchased items, which similar user had been doing in the past (Gomez-Uribe and Hunt 2016). Both the approaches are used to study the behavior and interest of the past buyer and recommend similar items or products by comparing the similar activities done by previous buyer. There are some hybrid recommendations also which involve both the technical process and in result recommend products or items to the user by predicting their interest and needs. How to do it? Companies and organization collects huge amount of information related to the behavior of the user and about the transactions that they made to buy items with the organization. This data and information can be stored systematically into the system as the profile of the user and which can be used to depict future interactions with the customers of same behavior (Lu et al. 2016). This can be used in increasing profits of the company by involving following strategies: Collection of the information from the abandoned shopping carts Sharing the purchases and views of other customers Sharing the trending products Recommending additional products or items with same specification and quality (Chen, Chiang and Dtorey 2012). Information gathered can also be used to trigger emails in which offered discounts on the selected products can be shown to the buyer through online interaction. This triggered email can also be used to send the other customers details that are buying the same product and gather feedback from them about the organization. Real world applications of this system are: Amazon at the top, Netflix, Spotify, Best Buy, youtube and many other websites. These all are using this technology to understand the behavior of the customers and present products and services according to their choices in order to enhance the business and make greater profits by fulfilling the needs and satisfaction of the customers. References: Chen, H., Chiang, R.H. and Storey, V.C., 2012. Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4). Gomez-Uribe, C.A. and Hunt, N., 2016. The netflix recommender system: Algorithms, business value, and innovation. ACM Transactions on Management Information Systems (TMIS), 6(4), p.13. Kumar, V. and Reinartz, W., 2012. Customer relationship management: Concept, strategy, and tools. Springer Science Business Media. Lu, J., Wu, D., Mao, M., Wang, W. and Zhang, G., 2015. Recommender system application developments: a survey. Decision Support Systems, 74, pp.12-32. Nadeem, M., 2012. Social customer relationship management (SCRM): how connecting social analytics to business analytics enhances customer care and loyalty?. Browser Download This Paper. Tan, T.H., Chang, C.S. and Chen, Y.F., 2012. Developing an intelligent e-restaurant with a menu recommender for customer-centric service. IEEE Transactions on Systems, Man, and Cybernetics, Part C (Applications and Reviews), 42(5), pp.775-787. Tax, S.S., McCutcheon, D. and Wilkinson, I.F., 2013. The service delivery network (SDN) a customer-centric perspective of the customer journey. Journal of Service Research, 16(4), pp.454-470. ZHOU, J., TANG, M., TIAN, Y., AL-DHELAAN, A., AL-RODHAAN, M. and LEE, S., 2015. Social network and tag sources based augmenting collaborative recommender system. IEICE transactions on Information and Systems, 98(4), pp.902-910.